Pay Per Call is lead generating marketing where advertisers pay publishers for qualified leads. The publishers host ads with unique phone numbers that track the performance of the ad and partnership. With an unlimited number of potential publishers, both advertisers and affiliate publishers can benefit from this type of performance marketing.
The purpose of Pay Per Call is for publishers to drive customer calls to advertisers. Customers who respond to Pay Per Call ads and call the unique numbers are of high value to advertisers, since they are genuinely interested, potential customers. Each advertiser will specify the minimum length of time that makes the call a qualified lead, and each qualified lead yields an agreed-upon payment amount to the publisher. Advertisers grow their leads, while publishers get paid for sharing relevant partner ads with their audience.