Thursday, January 16, 2020

Meetvio Review and Software Bonuses to Amplify Your Meetvio Purchase



To skip straight to the bonuses go here:

BONUS #1

BONUS #2

At the moment, Meetvio is being offered with a host of extra benefits like:
  • An introductory low one-time price that is unmatched
  • Commercial License as an exclusive bonus that allows you to sell hosting webinars as a service (Real Value: $497)
  • More special bonuses (worth $1,791) that help you scale-up your webinar profits
And believe me… that’s just the tip-of-the-iceberg. So don’t hesitate to check out the next parts of this Meetvio Review as I’ll show you how powerful it is!
  • Quality — 9/10
  • Features — 9.5/10
  • Support — 9/10
  • Easy to use — 9/10
  • Bonus — 10/10
9.3/10
Summary
PROS
  • The Only Webinar Platform You’ll Ever Need
  • Quickly Setup And Run Meetings, and Live, Evergreen Hybrid And Auto-webinars
  • Supports Up To 500 Simultaneous Participants and 5 Presenters
  • Fully Mobile Responsive Scalable Chat For User Friendly Experience
  • Customizable Landing Pages And Email Reminder Templates Included.
  • Built By Marketers, For Marketers
  • Low One-Time Price And Exclusive Bonuses On Offer
CONS
  • I have not found out any cons related effectiveness of this product yet.

Meetvio Review Overview

VendorNeil NapierProductMeetvioLaunch Date2020-Jan-16Launch Time11:00 EDTFront-End Price$77-$97BonusesYES, HUGE BONUSRefundYES, 30 Days Money-Back GuaranteeProduct TypeSoftwareSupportEffective ResponseOfficial siteClick hereRecommendedHighly RecommendedSkill Level NeededAll Levels

About Creator

Meetvio was created by Neil Napier and his partner Simon Warner. Neil started with copy-writing and from there his obsession with online marketing grew from a simple hobby into a full blown million dollar company.
He founded KV Social as company that specializes on offering a full suite of social media marketing solutions for both online and offline businesses. Neil and his team generated over $750,000 in less than a year with their own products such as: Content GorillaCuration LabTabEngage, etc.
Now, let’s look at the next part of this Meetvio Review and find out its features.

Features of Meetvio

Meetvio’s PREMIUM Features That Will Blow You Away
Extended Chat Support
(The unique SLACK like chat provides the best engagement even in the busiest of webinars and events)
  • Email Follow Up. Email support for ongoing communication
  • Privacy Settings. Public and private chat. Or remove chat functionality altogether
  • Chat Assistant Support. Invite colleagues to help manage the chat during busy webinars
  • Downloadable post-events chat transcripts.
Ready-To-Use Landing And Registration Pages
  • Our team of in-house designers and conversion experts have designed Landing and Registration pages that are split-tested for guaranteed results.
  • Customise your landing and registration pages. You can edit text, buttons, fields, colours, and just about everything with point-n-click simplicity.
Unique Calendar View
  • Meetvio’s unique calendar view is an intuitive take on a more conventional dashboard. See what you have planned, with whom and when…
  • Quickly create additional events at times that best suit you and your attendees.
  • Used to this old-fashioned way of planning? — No problem. 1-Click switch back to the conventional view.
Embed Videos To Pages
  • Easily embed promotional or teaser-videos and thank you videos to your landing and registration pages.
  • Meetvio supports Vimeo and YouTube and Meetvio’s own recordings.
Easy And Seamless Integrations
  • Meetvio integrates with all the necessary apps and software that you may need to get the best results.
  • All Major autoresponders supported: Mailvio, Mailchimp, Aweber, GetResponse, Active Campaign, Sandlane, Drip.
  • Zapier Integrations
  • Registrant’s Google Calendar/ iCalendar/ Outlook
  • Full API available
Meetvio has all the features you can ask for… and then some more:
  • Support for up to 500 simultaneous participants
  • Fully browser based. Nothing to install or download
  • Ultra-low video and audio latency (FAST!)
  • Fully optimised support for mobile viewing
  • Mobile chat supported
  • Share a full screen or select a specific tab to share
  • Full camera support (external camera too)
  • Support up to 5 simultaneous presenters
  • Customizable pre-and-post event email reminders
  • Detailed event statistics including who dropped out and when
  • Broadcast to Facebook (TM) live simultaneously with the hosted event
  • ***Voice to text processing for searchable webinars (UNIQUE!)
  • SMS reminders for registrants
  • Complete pre-webinar check
We already know webinars generate and convert more people into money than any other sales strategy out there. There’s no argument there. But with Meetvio, its all in one. It’s like one adult entrepreneur webinar onesie. That’s why my team and I have set up an awesome bonus option.
Go here to learn more.

Tuesday, January 17, 2017

What’s the Cost of Advertising on Facebook?

A common question that arises when discussing Facebook advertising. “How much do Facebook ads cost?”

Well, if you only had $20 cash and went out to lunch, how much would it cost? Unless you plan on running out on a bill, it will never cost you more than you have to spend. How much food you’ll get is another story.

Facebook advertising costs

It’s not a question of how much Facebook costs, but how far your money will go. Marketers who discourage using the platform on the basis of it being too costly are probably the same people who claim that fishing is a waste of time with their line in an oil spill.

If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you. If you run into it blind, you’ll find yourself losing money faster than Michael Jordan at a casino.

In this post, I’ll outline:

  • The most costly mistakes to avoid while creating Facebook ads, along with
  • Best practices that will put you in a position to win and optimize Facebook costs regardless of your objective, and
  • Some average costs, including average CPC, associated with Facebook advertising.

Costly Mistakes of Advertising on Facebook

The first mistake you can make going into Facebook ads is not having a clear strategy. If you go in guns blazing with no real concept of what you’re doing in terms of targeting and ad copy, you may find yourself in a hole pretty quick. It would be like going into a football game unprepared.

Facebook advertising cost football gif

The diagnoses for troubled and costly ads are usually not as complex as you might suspect. Marketers overspend when they:

  • Target way too broadly
  • Don’t implement custom audiences
  • Don’t have a base retargeting strategy
  • Don’t test

Targeting Too Broadly

This trap is easy to fall into if you’re new to Facebook advertising. Facebook boasts a ridiculously vast amount of targeting options that could leave you like a dog who found their way into the cookie cabinet.

Facebook advertising cost dog cookies

You’ll want to pay attention to a few things when you’re outlining your general targeting, but always keep in mind that wasted impressions are wasted money.

Age Range: Make sure the age range you select is as close to your target demographic as possible. It sounds like a no-brainer, but the last thing you need is to be showing up to people who don’t understand or have any relevant use for your business.

Facebook advertising cost Steve Buscemi fellow kids

Interests: Targeting vague interests that are “kind of sort of” like what your audience might be into is a mistake. If you’re selling boats, you wouldn’t want to target everyone who likes the beach.

Spend the majority of your time making your targeted interests as relevant to your desired audience as possible. With interest targeting, it’s easy to get stuck in the broad-thinking mindset. Really take the time to envision yourself as your targeted user. Brainstorm all of the possible topics relevant to this user and search for them. You’ll find that a few specific interests are better than a dozen extremely broad ones.

Location: Targeting outside of your market can be another costly error. If your audience is only located in a certain state, don’t target the entire U.S. This may be one of the biggest rookie mistakes in the game because the specificity of being able to target with such impressive granularity is absent on other platforms.

If your core demographic is English speaking (or any other language), you’ll certainly want to include that as well. Selecting a language or number of specific languages is critical to trimming down your Facebook audience. It will allow you to further define the type of individual who will be most likely to be interested in you.

Ignoring Reach: Keep an eye on the “estimated audience reach,” as this will let you know your approximate audience size. If you’re advertising Zumba lessons in small town U.S.A – population 12,000 – your audience size of 25 million is a bit aggressive. Keep an eye on the meter as you make changes to the targeting, it’s important to know which variables have a significant impact.

Failing to Test Facebook Ads

This is easily the most effective way to throw away your ad budget. I lay awake at night thinking about all of those poor souls who put their faith, dignity, and entire budget into unproven campaigns. It breaks my heart.

Facebook advertising cost Dr. Evil crying gif

The truth is, you don’t have to gamble your money away on something that “might” work. The pressure to get results is always there, but the practice of testing the waters before you cannonball in might save you the shock of how cold the end result might be. Slowly get into the pool, you might stay longer.

 

Optimizing the Cost of Facebook Ads

The problem when it comes to Facebook ads is that if you don’t know where or how to start, you’ll likely end up shooting yourself in the wallet. The solution is simple though, and a little attention to detail can have a dramatic effect on your campaigns.

Facebook advertising cost Bob Ross happy little accidents

Average Facebook advertising costs

Aside from the optimization of your ads, there are average costs associated with Facebook advertising. In order to further clarify those numbers, let’s take a look at the different ways you can be charged.

When creating or editing an ad set there is a section devoted to “Optimization & Pricing” as seen in the figure below:

Facebook advertising cost optimization pricing

Depending on your campaign objective there are a few options as to how your ads will be delivered:

Facebook advertising cost optimization delivery

As you can see, when you build out an audience, you aren’t necessarily targeting everyone in it, per se. Facebook takes your desired price optimization and delivers your ads to the specific people it deems as most likely to commit the action you selected. So for example, if you have chosen “Website Conversions” Facebook will deliver your ads to individuals who are “most likely” to commit that action. The same goes for “website clicks”, Facebook takes the pool of people your audience and shows the ad to those who are most likely to click or engage with it.

No matter what your objective is you are put into an auction system where, based on a variety of factors (mostly what I have outlined for optimization), dictate the price you pay to “Reach” the segmented group of people associated with your desired outcome (i.e Clicks).

The number of people who take the action affects how much you pay to reach the audience, and how much your overall result will cost.

Within your objective you have the ability to choose to be charged for different metrics:

Facebook advertising cost pay per impression

You have the ability to be charge CPM, which will show your ad to your “reachable audience” as many times as possible and you get charged per 1,000 impressions. This type of pricing option should be chosen for extremely targeted audiences, or a group of people you know are going to interact or convert. With that being said you will have to keep an eye on the frequency with this option because it will climb very quickly.

Daily unique reach takes care of the frequency issue and you are only shown once per day. In my experience, experimenting with the different delivery methods, I find that the one that closely aligns with your campaign objective outperforms the others.

In order to give a high-level view of average costs, let’s look at some 2016 averages:

Average Facebook Ad cost per click: $0.27

Average click-through rate: 1.5%

Average click-through rate for Facebook Website custom Audience ads: 1.25%

These are merely averages however, and this post was designed to help you be greater than average. With the tips mentioned, I’ve been able to get CPC as low as $0.05 and Cost-per-Conversions around $2.00 at best. In the lifetime of a campaign it is normal to see CPA’s rise and fall slightly, when you’re CPA starts to rise considerably though, it’s time to pause the campaign.

Building a successful account is just like building a house. You’ll want to have a strong foundation to start or it will collapse and your cat Mr. Peaches will have to wear a body cast for 8 to 12 weeks.

The strongest support for any campaign is leveraging what you already have. You want to go into Facebook looking to find individuals who are similar to either customers you have, or the customers you would like to have. Centralize your strategy around retargeting.

The best way to construct a strong retargeting foundation is through a website tracking pixel and custom audiences. If you don’t have the Facebook tracking pixel on your website, get one. Seriously. Not having one is like looking for Bigfoot without a camera.

If you need help implementing the pixel, you is enough information on Youtube to learn how to knock it out.

Let the pixel run on your website for a period of time (about a week or two, depending on the volume of traffic) and before you know it, you’ll be able to create a custom audience from it.

Leads & Lookalike Audiences in Facebook Advertising

The next step is to upload a custom audience of either customer emails or emails of leads you have. The strategy is to refine the guessing-game of interest-only targeting. Construct the base profile of the individuals you are looking for, THEN you can add layers of interests and behaviors if need be.

To upload a custom audiences, go to the tools section of your ad manager:

Facebook advertising cost create audience

Select “Audiences” and proceed to the “Create Audience” tab in the top left corner of the page:

Facebook advertising cost create custom audience

You’ll find that you have a few options for importing your customer list or list of potential leads:

Facebook advertising cost import audience

If you choose to “upload a file,” keep in mind that the file has to be in either .txt or .csv. format.

It’s not uncommon for businesses to feel uncomfortable uploading their customer information into anything. There is a level of trust between you and your customers, and it’s understandable that you may feel hesitant to give Facebook their information. However, the process of doing so will actually create a better experience for both sides. Facebook is only using the emails to connect them with current users. So technically, they already have all of their information – you’re just finding them.

Once your customer audience is uploaded into Facebook you can exclude them from your targeting. This means that they will never see your ads and you won’t waste impressions.

Facebook advertising cost exclude audience

The strategic reason for uploading your customer list is to create a lookalike audience from it. Facebook takes the matched users in your custom audience and with the plethora of data that the platform bolsters, finds users who are similar to those you have uploaded.

Underneath where you created your custom audience, you’ll see the option for lookalikes:

Facebook advertising cost lookalike audience

Next, select the custom audience that you uploaded and the country in which you would like to target:

Faceboom advertising cost create lookalike audience

You are only able to create one lookalike audience per country, so if you target within multiple countries you’ll have to repeat the process for each:

Facebook advertising cost audience size slider

As a best practice, start out with the audience meter as small as possible. This will give you the highest precision and the best possible lookalikes.

Repeat this process for those website visitors you’ve been collecting as well (no upload needed, just select it). The only difference is that you DON’T want to exclude this audience.

Next, create a lookalike to expand your reach. You can easily access these audiences when you are constructing your ad set:

Facebook advertising cost audience ad set

As you attain more customers and website visitors, you will have to update these lists similar to how you initially uploaded them.

Now you’re ready to layer interests and behaviors to get your lookalikes to even further resemble who you’re looking for…

Facebook advertising cost Putin dog lookalike

(Perfect)

Efficiency Tests

Once you have these audiences constructed, the best way to achieve cost-efficiency is to test. Set up multiple ad sets with similar but variable target audiences. Set the daily budgets low so that it disperses across these ad sets and construct one to three competing ads for each (with different copy/ creative). Facebook automatically favors the higher performing ad, so it will be easy to cut ties with the others. The ads and ad sets who are winners will float to the top, allowing you to optimize and transfer your full budget into what is already PROVEN TO WORK.

Relevance Score

The primary factor to achieving the lowest possible cost for your ads comes from your Relevance Score. The specifics of achieving a high relevance score lies within how “engaging” your ads are within a given ad set. Relevance Score is ad-specific, meaning that you could have three ads within an ad set with different relevance scores based on the nature of their copy and the degree with which they have been interacted with. This is why it is important to have try-outs and file down on your all-star performing ads. This practice will also improve your skills from a copy and creative perspective, challenging you to make better and more creative ads.

Attention to Detail

You should make your ads as visually captivating as possible. Remember, you’re competing for attention and engagement. This isn’t Google, they aren’t searching for value – you’re bringing the value to them.

Don’t forget about copy either. Although looking good is half the battle, your ad needs a great personality in order to be popular. Having compelling creative and lousy ad copy (or vice versa) is like putting cheese whiz on lobster.

Facebook advertising cost Zoolander ridiculously good looking

Spend time on your ads. It’s what makes you a marketer. If you half-ass it your chances of success may literally be one in a million…

Facebook advertising cost Jim Carrey Dumb & Dumber so there's a chance

The cost of Facebook advertising is reflective of your ability to reach and engage with your target audience. Although “cost” heavily relies on your goals and what you constitute as success, these universal strategies that I’ve outlined above should put you on the goal line. The rest is up to you.

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Tuesday, December 13, 2016

Understanding Keyword Match Types

keyword match types

In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.” Each one has a specific use that can be leveraged by savvy PPC marketers to improve performance.

Broad Match

This is the default setting for new keywords in most platforms. As its name suggests, it also gives search engines the most latitude when matching your keyword(s) to a specific search query. Both the search query and the keyword can be multiple words. With broad match, your keyword can match a query with the words in any order. It can also match synonyms.

For example, if your keyword were “red shoes,” your ad could appear for multiple search queries, such as “buy red shoes,” “shoes that are red,” “ruby shoes,” and “ruby slippers” — ruby is a shade of red and slippers are a kind of shoe.

Broad match is sometimes too expansive, as in the example above. But it can be good, too. Google reports that as many as 20 percent of monthly searches are unique, meaning it’s the first time the searches have appeared. As an advertiser you don’t want to have to generate 20 percent more keywords each month and hope you guessed right. Broad match can help you catch those new queries. And if you’re interested in a little more control, consider the next match type: modified broad match.

Modified Broad Match

To modify your broad match keywords you simply add the “+” sign in front one or more words. So “red shoes” becomes “+red +shoes.” The benefit is that the modifier tells the search engine your ad should only be eligible if the word marked with a “+” is present.

So now our keyword “+red +shoes” would be eligible for searches like “buy red shoes” and “shoes that are red.” But it would not be eligible for searches like “ruby slippers” or “magenta shoes” or “red Nikes.”

Brad Geddes, a well-known AdWords practitioner, recently said that modified broad match was something that most PPC marketers seem to miss or not know about. But I nearly always recommend using this match type instead of broad match. The only exceptions would be where volume is the main objective. Then you would use many negative keywords, which I’ll address below.

Phrase Match

If the order of keywords in a search query is important for intent, then consider phrase match. For example, if you advertise on “California hotels,” you don’t want to show up for searches on “hotel California.” Phrase match also allows your ad to show when someone adds words before or after, like “best California hotels” or “California hotels near Disneyland.”

To use phrase match, put quotes around your keyword when uploading it into the interface. Note that while I used quotes for broad match above to ensure clarity for this article, use those in the ad interface only when you want to indicate a phrase match.

Exact Match

I’m a control freak about my keywords and campaigns. If you want to indicate to the search engine exactly which words must be present, the exact order they should be in, and that you don’t want to show if the searcher adds something before or after, then exact match is what you want. It is by far the most restrictive match type and will lead to the fewest impressions. However, since your keyword matches the search query exactly — and hopefully matches your ads and landing pages — you would expect to see better performance.

Here is what the four match types look like.

Of the four match types, "broad" is the most expansive and "exact" the least. <em>Source: WebRanking.com.</em>

Of the four match types, “broad” is the most expansive and “exact” the least.Source: WebRanking.com.

In September 2014, AdWords introduced close keyword variations, which some have called “exact-ish” match. Here is the explanation from Google.

We’ll show your ads for close variations of your phrase and exact match keywords to maximize your potential to show your ads on relevant searches. Close variations include misspellings, singular and plural forms, acronyms, stems (such as floor and flooring), abbreviations, and accents. So there’s no need to separately add close variations as keywords.

So even if you are using phrase match and exact match, Google is still taking liberty as to when it shows your ads. This brings me to our last keyword type: negative keywords.

Negative Keywords

Negative keywords are phrase and exact match keywords in reverse. With negative keywords, you instruct the search engines what you don’t want to show up. For example, a shoe advertiser using “red shoes” as the keyword could add a negative keyword for “ruby” or “slippers” to keep from showing on “ruby slippers.” She might also want to include “loafers,” “sandals,” “flip flops,” or any other type of shoe that doesn’t match her inventory.

Similarly, a hotel advertiser using “California hotel” as the keyword may want to include negatives like “eagles,” “lyrics,” or “song.” Negative keywords give you additional control to ensure you aren’t spending money on clicks from queries that are irrelevant.

To be sure, keyword research is critical. But making sure you use the correct match types can have as major impact, too, on your final results.

 

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Tuesday, November 22, 2016

How to Reach Local Customers Using Facebook Awareness Ads

How to Reach Nearby Customers with Facebook Local Awareness Ads | Small Screen Producer Digital and Inbound Marketing Agency Houston

How to Reach Nearby Customers with Facebook Local Awareness Ads

To provide more ad options to local businesses, Facebook has recently introduced new ad formats, including carousel, video, store locator functionality for its Local Awareness ads.

What is a Local Awareness Ad?

Facebook Local Awareness ads were first introduced in October 2014 and allow businesses to reach people when they’re a few miles away or within walking distance of a business’s physical location. Ads are created just like any other ad on Facebook (choose a budget, photo, and engaging message) with the addition of choosing a mile radius you would like for the ad to show in. Local ads will only show to customers who are visiting your target radius and who have local services turned on. The ad will display your image, video, or carousel with a call-to-action to learn more, get directions, or call. It’s a cost-effective way for local businesses to  generate more awareness and bring new customers to their storefront.

 

Why Your Local Business Should be on Facebook?

Not only are Local Awareness ads hyper-local ads to target those physically near your business,  the social media giant recently introduced two new features aimed at local businesses back in Nov 2015 to help them better understand their foot traffic in the area and how they respond to these types of ads.

 

Page Insights 

Facebook’s Page Insights help businesses understand what groups of people are interacting with their business. This is a tool that is highly recommended not just for local businesses, but for every type of business wanting to learn more about their target audience and gain insight on new trends.

According to Facebook, retailers can view how many anonymous users are within 150 feet, 450 feet, and 1,500 feet of their stores. What’s more, retailers can see an aggregate of demographics, such as age and gender, for people nearby, including those who are residents or those visiting the area.

Facebook hopes that by understanding the local neighborhood, businesses will have a better idea of who they are targeting and whether or not their ad is reaching them. Advertisers will have the opportunity to see what percentage of people who view their ad, helping them better understand their ad reach.

 

Multi-Location 

Perhaps the best part of these Local Awareness ads is the second feature Facebook introduced – the ability to create Local Awareness ads for multiple store locations all at once. Facebook believes that this will simplify targeting, allowing businesses to select which store fronts they would like to include. Customers nearest to the storefront will be able to see that particular store’s address, along with a call-to-action button for directions and phone number.

With these two features, Facebook is allowing local businesses to better understand their foot traffic around their store(s) and allow them the ability to see how effective their ad campaigns to that foot traffic.

 

Local Awareness Ad Options

  • You have quite a few options when designing a local awareness ad.
  • Choose to use a single image, multiple images (in a carousel format), or video.
  • Select the destination of the ad, whether it’s your Facebook page or a page on your website.
  • Add a call-to-action button for customers to access maps/directions, send a message or call.
  • Specify a target audience based on the where the user is physically present. This allows you to target not only the local residents but tourists as well.

 

Local Awareness Ad Data

While many local businesses owners and marketers will Facebook Insights incredibly useful, especially for their location-based Facebook ad campaigns, Gannet G/O Digital released a survey that found that 60% of users viewed the local business’s Facebook Page prior to visiting the physical location. Looking at Facebook reviews was also part of their process. A key takeaway for marketers is to make sure that their Facebook Page is fully optimized with information customers need to learn more about your business.

Another research study found that out of the 32% of customers visiting a store or making a purchase after viewing a location-based ad, 19% of those purchases were unplanned. This proves that local awareness ads are an ideal ad solution for marketers, especially retailers looking to attract customers during promotions, discount periods, or for finishing out quarterly or annual sales earnings.

Finally, Local Awareness ads are cost effective. No other type of marketing initiative gives you advanced targeting options in your area while allowing you to spend less money. This means local businesses can advertise more often and more effectively. We set up an ad in Oct 2015 for one of our clients, a pool service and retail company in the Dallas area. Over the course of 2 weeks, the ad campaign reached over 62,000 people at a CPM (cost per impression) of $0.01.

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Tuesday, October 18, 2016

What is Pay Per Call? How Can I use it?

Pay Per Call is lead generating marketing where advertisers pay publishers for qualified leads. The publishers host ads with unique phone numbers that track the performance of the ad and partnership. With an unlimited number of potential publishers, both advertisers and affiliate publishers can benefit from this type of performance marketing.

The purpose of Pay Per Call is for publishers to drive customer calls to advertisers. Customers who respond to Pay Per Call ads and call the unique numbers are of high value to advertisers, since they are genuinely interested, potential customers. Each advertiser will specify the minimum length of time that makes the call a qualified lead, and each qualified lead yields an agreed-upon payment amount to the publisher. Advertisers grow their leads, while publishers get paid for sharing relevant partner ads with their audience.

Call Tracking

Pay Per Call uses both unique and dynamic source tracking numbers. Unique tracking numbers are the phone numbers that are specially created for that specific business. It gives us the ability to show advertiser and publisher partners clear tracking reports of how an ad is performing. The generated calls from different unique numbers allows for better analytics and improvements to different campaigns. For online Pay Per Call ads, unique code is attached to websites to track calls from online sources, as well as to provide insight into data such as keyword search leading to the online point of connection.

Online and Offline Channels

Pay Per Call opens up many channels for advertisers. Depending on the service or product that the advertiser is promoting, I personally like to consider a variety of different online and offline options that would work best. This can include print advertising, paid mobile ads, radio commercials, paid search, and email campaigns, to name a few. The diversity of available channels means advertisers can test and compare the effectiveness of time of day, geographical location, and many other factors to see which sources their leads are responding to the most.

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Sunday, July 31, 2016

Online Marketing For Your Business

internet-marketing-strategy

 

Whether you are all on your own or you own a big internet business, you will need to find the best online marketing strategy for your business. There are various elements to putting together and effective marketing plan. If you can do it yourself, great, but if you think you need some help hire a company to do the work for you.

There are a lot of issues you need to keep track of in order to have your online business be profitable. Things like creating an effective marketing funnel and choosing the right product or service to sell.

But the one biggest thing you have to do to have a successful online business is to use multiple sources of traffic generation to drive traffic to your website. This traffic will be your customers. No business, online or off, can survive if they don’t have plenty of customers.

One of the first things you need to learn is that when it comes to traffic online you will need quantity and quality. For these purposes, quality means finding people who love the product or service that you are selling and who are actually willing to spend money on it.

If you can get enough qualified people to your website it is like shooting fish in a barrel. Putting your offer in front of those people who are looking for your offer is about as easy as it gets.

But how do you get the traffic to your site? With hundreds of various options to use to get traffic which one do you choose to do? For most people starting with some free online traffic generating methods is the best way to go.

Simple things like search engine optimization and article marketing are great ways to get started. They are easy to learn, don’t take a lot of time to do and they are free.

As your business progresses it’s pretty common to add other forms of traffic generation, some paid and some free. At this point you may also decide that your time is better served elsewhere so you might want to hire a company or individual to do it for you.

It’s generally a good idea to have between 3 to 5 different methods that you use to generate traffic. The whole don’t put all your eggs in one basket thing. The only problem with this method, especially if you have several sites online that you are promoting, is that keeping tabs on all your promotions can get pretty overwhelming.

That is why hiring a company to take care of the day to day activities associated with it can make your life much easier. True, you will have to pay them and that will cut into your profit margin, but your time is worth something too and the overall cost shouldn’t be that much.

So, to sum up: your biggest job online is to get quality traffic to your website so you can make sales. Doing much of the work yourself when you first start to save money then hiring a company to handle your online marketing strategy once you are profitable is an excellent game plan to follow.

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